Subscription streaming services pumped up the recorded-music industry’s revenue last year, but music consumption on free, legal sites grew faster, threatening the industry’s future growth, according to an industry report.
Hoping other artists moving forward will take the same direction. Read the article link below.
Ms. Swift’s victory in a one-day battle against Apple this week showed she has a rare power to influence the music business.
Apple’s entry into the market isn’t the signal that the world is ready for streaming music; it’s proof that the transition has already begun…
There was a moment in the mid-2000s when it seemed like we might be collecting songs, one-by-one, into eternity. Internet connections were getting faster, hard drives stored more data in tinier spaces, songs were easier than ever to find and available for little or no money. Every year, the new version of Apple’s iPod, first introduced in 2001 with a now-adorable 5GB of storage space, held thousands upon thousands more songs. It was easy to imagine this trend approaching a music lover’s fantasy: a day in the future when we’d be able to carry songs in our pockets, at full fidelity, by the millions. READ MORE
Artists have great chances of reaching millennials this summer with festivals and reaching out to brands wanting to tap into this market. Just make sure you bring your swag and product with you to truly captivate this market.
Over the last year I have noticed less and less interaction with ads I make in Facebook. I find more interaction with organic reach and make sure we post more content driven information with a link to buy. To the point that many times if I want to turn it into an ad it is too wordy and Facebook rejects it. So I have to build out a different ad post for Facebook to approve. However in doing so I do not see much traffic or clickthroughs. Therefore have been disappointed in Facebook ads.
Now with the latest change from Facebook coming in January many of those posts we have good traffic with will be sent to less people starting next year. And I will be expected to do more ads instead. With my results already lacking with Facebook ads, I do not think it will motivate me to encourage my clients to do more Facebook ads.
Here is more news on that front. I will post more of my strategies for 2015 in the coming weeks!