4 Strategies for a Strong Early Marketing Plan

Joining the likes of Facebook, Twitter and Snapchat, Pinterest is adding capability for video advertisements that may give other social media channels a run for their money.

After testing with advertisers for a year, Pinterest decided to follow in the footsteps of Facebook with the autoplay format. But Pinterest is also addressing known issues by allowing advertisers to use metrics from third-party sources such as Moat and Nielsen.

Mobile Marketer reports that this worked: Visa saw a 33 percent gain in its image as an innovator, and Cheetos experienced an increase in purchase intent of more than 50 percent as result of Pinterest’s adaptation.

Pinterest’s decision to jump into the video ad pool illustrates its commitment to an evolving marketing platform. Startups can learn a lot from this approach — not because video advertisements are the end-all, be-all of marketing, but because a strong and pragmatic early marketing plan is essential to company viability and growth.

Read More: https://www.entrepreneur.com/article/299818#

Facebook’s Answer To YouTube Is A Social Video Platform Called ‘Watch’ – SocialMediaWeek.org

 

Facebook wants to become a destination for exploring video content—and, of course, selling ads there, too.

Facebook, the social network once heralded as a great disruptor of traditional television advertising, has just launched its very own TV product.

Called “Watch,” the social video platform will offer a slew of original content created in partnership with some familiar publishers from your News Feed, such as ATTN, BuzzFeed’s Tastemade and Condé Nast, among others.

Unlike traditional TV, and similar to Netflix, Watch debuts with a focus on personalization and discovery. A Watchlist, unique for each user, will feature prioritized shows you may like based on the shows you already follow. A Discover tab will surface new programming for you to browse.

Read More at https://socialmediaweek.org/blog/2017/08/facebook-watch/

How to master Snapchat, Facebook, and Instagram Stories

How to master Snapchat, Facebook, and Instagram Stories

Remember the good old days when updating your Snapchat Story was all you had to do to let people know what was happening in your life? You know what? BARELY, tbh. Snapchat Stories were a blast, but it wasn’t long before the battle of the social media platforms intensified and things got ugly.

Facebook’s Testing a New ‘Topics to Follow’ Option to Get More Content into Your News Feed | Social Media Today

Facebook’s Testing a New ‘Topics to Follow’ Option to Get More Content into Your News Feed

In a recent session on Facebook’s News Feed algorithm and how it works, News Feed VP Adam Mosseri noted that one of their key areas of focus for News Feed moving forward will be discovery and helping users uncover more relevant information from Pages and people they don’t follow.

Snapchat Launching Self-Serve Ad Platform, New TV-like Content and (Maybe) Spectacles 2.0 | Social Media Today

Snapchat Launching Self-Serve Ad Platform, New TV-like Content and (Maybe) Spectacles 2.0

Snapchat’s parent company Snap Inc. has seeded a flurry of announcements this week, in what may be a pre-emptive push ahead of their first earnings announcement. And there’s a heap of interesting angles for social media marketers – here’s what’s been reported and/or announced, and what it could mean for your business.

How Instagram’s Major New Features Work

How Instagram’s Major New Features Work

For Instagram, December has been a busy month, with the image sharing platform introducing several new features designed not only to enhance functionality but also to improve online safety. Perhaps the biggest change is that you can now ‘like’ not only Instagram posts themselves but any comments which have been left on them.

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