Over the last year I have noticed less and less interaction with ads I make in Facebook.  I find more interaction with organic reach and make sure we post more content driven information with a link to buy.  To the point that many times if I want to turn it into an ad it is too wordy and Facebook rejects it.  So I have to build out a different ad post for Facebook to approve. However in doing so I do not see much traffic or clickthroughs.  Therefore have been disappointed in Facebook ads.

Now with the latest change from Facebook coming in January many of those posts we have good traffic with will be sent to less people starting next year.  And I will be expected to do more ads instead. With my results already lacking with Facebook ads, I do not think it will motivate me to encourage my clients to do more Facebook ads.

Here is more news on that front.  I will post more of my strategies  for 2015 in the coming weeks!

 

Apple Partners With Southwest To Offer Free In-Flight Streaming Via Beats Music

To use Beats Music free on aircraft, users will have to have a device compatible with the Beats app, which includes iOS and Android, and can also work with any web browser that works with the browser-based Beats streaming site. The partnership is not unlike previous arrangements that have seen customers access Wi-Fi hotspots in locations like Starbucks offered free location-based access to paywalled newspaper content.

At the end of September, Apple brought Beats Music to its Apple TV desktop streaming device, and all indications are that it will continue to operate the service in the short-term at least, despite rumors to the contrary, including an original report by TechCrunch. It’s also very possible that Apple is trying to bolster subscriber numbers in order to prove the service’s continued viability, since if it does end up rebranding and repurposing its streaming music efforts under the iTunes brand, as other outlets have subsequently reported, its current product and partnership arrangements won’t be in vain. Reed the whole article below.

 

 

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