You may not be aware, but podcasting has seen a big increase in popularity over the past few years. According to Edison Research, podcast listenership grew 23% between 2015 and 2016, while 21% of all Americans now listen to podcasts on a regular basis.
Remember the good old days when updating your Snapchat Story was all you had to do to let people know what was happening in your life? You know what? BARELY, tbh. Snapchat Stories were a blast, but it wasn’t long before the battle of the social media platforms intensified and things got ugly.
In a recent session on Facebook’s News Feed algorithm and how it works, News Feed VP Adam Mosseri noted that one of their key areas of focus for News Feed moving forward will be discovery and helping users uncover more relevant information from Pages and people they don’t follow.
Snapchat’s parent company Snap Inc. has seeded a flurry of announcements this week, in what may be a pre-emptive push ahead of their first earnings announcement. And there’s a heap of interesting angles for social media marketers – here’s what’s been reported and/or announced, and what it could mean for your business.