Don’t blame it on Facebook: Why mediocre posts will cost you social media followers | Dynamic Business – Small Business Advice – Forums | Dynamic Business Australia

Facebook’s recent changes aren’t the only hit brands will take this year. Changes in socials and customer behaviour means brand pages will begin to hemorrhage audience members if they don’t start to adapt.

The first quarter opens the floodgates for new gym memberships, refreshed wardrobes and of course, the mass clean outs of social media accounts.

These unfriending sprees will see thousands of unfollows not just for old high school friends, but for plenty of brands too. If your socials are sub-par, this should concern you, especially because online engagement with brands is on the decline.

The recent Sensis Social Media Report 2017 found that people who followed a social channel associated with a brand or business fell from 36 per cent to 24 per cent between June 2016 and 2017. The report found the factors most likely to deter people from following a brand include irrelevant or unappealing content, excessive posting and too many blatant sales messages.

It’s no coincidence then, that Facebook announced newsfeeds will gradually show fewer posts from businesses, brands and media, and more from friends, family and groups.

Mark Zuckerberg says “public content- posts from businesses, brands and media- is crowding out the personal moments that lead us to connect more with each other”.

Is your brand bound for the chopping block?

If you’re overwhelming your followers with frequent, mediocre posts, then probably.

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How to make video succeed under Facebook’s new algorithm | PR Daily

Hey! Where did all your fans go?

If it seems that your organizations’ video views on Facebook have plummeted, you’re not imagining things.

Changes in the social media colossus’s algorithm this year mean your posts won’t automatically show up in people’s news feeds— even if they follow you.

“If your video goes up on a brand page, a company page, it’s just not going to make it into anybody’s newsfeed,” says Shel Holtz of Holtz Communication + Technology. “It doesn’t matter whether people have followed that page. You’ve got to get them to go to your page and engage with it.”

That doesn’t mean you have to give up on the platform with 2.1 billion active users. Video is a central part of reclaiming your fans. Here are tips for getting the most out of it.

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The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

The Facebook algorithm is constantly evolving in order to provide a better experience for users.

But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends.

The reaction to this update was one of curiosity and worry from brands, publishers, and Facebook Page managers, wondering whether or not their organic reach would once again take a hit, causing them to reach an even smaller percentage of their audience on Facebook.

We were lucky enough to get an inside look at the brand new Facebook algorithm for 2018, directly from an exclusive News Feed webinar for publishers (thanks to Matt Navarra and Ned Berke).

Here’s everything we know about how the Facebook algorithm works and what marketers and brands can do to thrive on Facebook in 2018.

Let’s dive in!

 

https://blog.bufferapp.com/facebook-algorithm

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