Don’t blame it on Facebook: Why mediocre posts will cost you social media followers | Dynamic Business – Small Business Advice – Forums | Dynamic Business Australia
Facebook’s recent changes aren’t the only hit brands will take this year. Changes in socials and customer behaviour means brand pages will begin to hemorrhage audience members if they don’t start to adapt.
The first quarter opens the floodgates for new gym memberships, refreshed wardrobes and of course, the mass clean outs of social media accounts.
These unfriending sprees will see thousands of unfollows not just for old high school friends, but for plenty of brands too. If your socials are sub-par, this should concern you, especially because online engagement with brands is on the decline.
The recent Sensis Social Media Report 2017 found that people who followed a social channel associated with a brand or business fell from 36 per cent to 24 per cent between June 2016 and 2017. The report found the factors most likely to deter people from following a brand include irrelevant or unappealing content, excessive posting and too many blatant sales messages.
It’s no coincidence then, that Facebook announced newsfeeds will gradually show fewer posts from businesses, brands and media, and more from friends, family and groups.
Mark Zuckerberg says “public content- posts from businesses, brands and media- is crowding out the personal moments that lead us to connect more with each other”.
Is your brand bound for the chopping block?
If you’re overwhelming your followers with frequent, mediocre posts, then probably.