About Stephanie Orr-Buttrey

http://www.CountryWired.com

Founder of CountryWired Inc in 1994. Recording Industry Degree from MTSU. Lives in Tennessee with her husband and daughter.

Posts by Stephanie Orr-Buttrey:

The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

The Facebook algorithm is constantly evolving in order to provide a better experience for users.

But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends.

The reaction to this update was one of curiosity and worry from brands, publishers, and Facebook Page managers, wondering whether or not their organic reach would once again take a hit, causing them to reach an even smaller percentage of their audience on Facebook.

We were lucky enough to get an inside look at the brand new Facebook algorithm for 2018, directly from an exclusive News Feed webinar for publishers (thanks to Matt Navarra and Ned Berke).

Here’s everything we know about how the Facebook algorithm works and what marketers and brands can do to thrive on Facebook in 2018.

Let’s dive in!

 

https://blog.bufferapp.com/facebook-algorithm

4 Strategies for a Strong Early Marketing Plan

Joining the likes of Facebook, Twitter and Snapchat, Pinterest is adding capability for video advertisements that may give other social media channels a run for their money.

After testing with advertisers for a year, Pinterest decided to follow in the footsteps of Facebook with the autoplay format. But Pinterest is also addressing known issues by allowing advertisers to use metrics from third-party sources such as Moat and Nielsen.

Mobile Marketer reports that this worked: Visa saw a 33 percent gain in its image as an innovator, and Cheetos experienced an increase in purchase intent of more than 50 percent as result of Pinterest’s adaptation.

Pinterest’s decision to jump into the video ad pool illustrates its commitment to an evolving marketing platform. Startups can learn a lot from this approach — not because video advertisements are the end-all, be-all of marketing, but because a strong and pragmatic early marketing plan is essential to company viability and growth.

Read More: https://www.entrepreneur.com/article/299818#

Facebook’s Answer To YouTube Is A Social Video Platform Called ‘Watch’ – SocialMediaWeek.org

 

Facebook wants to become a destination for exploring video content—and, of course, selling ads there, too.

Facebook, the social network once heralded as a great disruptor of traditional television advertising, has just launched its very own TV product.

Called “Watch,” the social video platform will offer a slew of original content created in partnership with some familiar publishers from your News Feed, such as ATTN, BuzzFeed’s Tastemade and Condé Nast, among others.

Unlike traditional TV, and similar to Netflix, Watch debuts with a focus on personalization and discovery. A Watchlist, unique for each user, will feature prioritized shows you may like based on the shows you already follow. A Discover tab will surface new programming for you to browse.

Read More at https://socialmediaweek.org/blog/2017/08/facebook-watch/

How Instagram’s Major New Features Work

How Instagram’s Major New Features Work

For Instagram, December has been a busy month, with the image sharing platform introducing several new features designed not only to enhance functionality but also to improve online safety. Perhaps the biggest change is that you can now ‘like’ not only Instagram posts themselves but any comments which have been left on them.

Instagram Goes After Snapchat With New Feature for Disappearing Photos, Videos

Instagram Goes After Snapchat With New Feature for Disappearing Photos, Videos

Over the last six years Instagram has become the social media home for beautifully curated photos, but the Facebook-owned app wants to shed some of its perfect image. The company on Tuesday unveiled a new feature, Instagram Stories, that executives are describing as a place to share photos and videos of the things that happen in between life’s big moments.

An Ode to the iPod Classic — The Ringer

An Ode to the iPod Classic – The Ringer

What the click wheel taught us about listening to music “W ow,” a man said to me recently on the subway, “I haven’t seen one of those things in years.” He gestured toward the scuffed-yet-still-sleek, aluminum-colored rectangle in my hand - a 160GB sixth generation iPod Classic. I blinked for a moment.

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