About Stephanie Orr-Buttrey

http://www.CountryWired.com

Founder of CountryWired Inc in 1994. Recording Industry Degree from MTSU. Lives in Tennessee with her husband and daughter.

Posts by Stephanie Orr-Buttrey:

How to Adapt to Facebook Algorithm Changes

How to Adapt to Facebook Algorithm Changes

Conclusions on Facebook Algorithm Changes

Facebook algorithm changes will never stop. That much seems clear. If we take that as our starting point, here are some things that marketers can trust through past, ongoing, and future changes:

  • Don’t expect a Facebook algorithm change – at least not one announced publicly – that deprioritizes content from friends in favor of content from your store. Period. The trends is always in the direction of friends and family, and away from brands. So assume that the News Feed algorithm will never be as nice to you as it is today.
  • If there’s a silver lining, it’s this: Facebook is making changes to keep users more engaged. Engaged users are more likely to engage with ads. Your ads. It’s not like Facebook is becoming a charity. There will still be ads, and if these Facebook algorithm changes have their intended effect, those ads will be seen by users who enjoying themselves and open to seeing your ads.
  • Facebook algorithm changes are a good reminder that Facebook is not the be all end all of advertising. Facebook is sexy. The user base is ginormous, the Business Manager UX is nice (mostly), there is a proven record of brands gaining traction and driving sales via Facebook. At some point, though, these Facebook algorithm changes might test your patience. And when that happens, remember that Instagram, AdWords, and our old friend SEO will be waiting with open arms.

How to Rock Facebook Messenger & Chatbots for Social Success – Search Engine Journal

Alexa, why do I need a chatbot?

By the year 2020, we will be having more conversations with bots than our spouse and 80 percent of brands will use chatbots for customer-centric interactions. This includes B2B brands.

Feeling lost? If you have not added a chatbot strategy in your marketing plan, the time is now.

Why Are Chatbots a Big Deal?

By definition, a chatbot is a computer program designed to simulate a conversation with human users, especially over the Internet.

Chatbots allow brands to create intimate connections and stronger relationships with your customers and audience in general.

  • Mercedes Benz uses a chatbot to help schedule tests drives.
  • Sephora lets customers book a makeover.
  • Spry creates briefs for freelancers to streamline its process for initiating on-demand PR project
  • Shine text sends free daily text messages with motivational quotes, positive affirmations, and mindful moments that are so personalized you feel like it’s human.

Shine Text

If you think chatbots are just for big brands, think again.

Large and small organizations are putting bots to work helping engage with customers in real time whether it’s giving directions or even requesting a media interview.

The possibilities are endless and entirely customizable for any brand.

The bigger deal is chatbots are crushing the open rate and click-through rates of email. A typical email open rate is 20 percent compared to an incredible 80-90 percent on Messenger.

We are talking four to five times more effective than email marketing. If you look at email marketing reports on Mailchimp, the CTR is 1-2 percent.

Brands using Messenger are experiencing a whopping 10-20-30 percent CTR according to Mikael Yang, co-founder of ManyChat.

 

READ MORE from Search Engine Journal

6 Trendy Gadgets to Help You Create Digital Content for Social Media the Right Way

Creating content is getting a little easier, mostly thanks to new and technically more advanced gear. Cameras that shoot multiple photos in a row in extreme high-resolution; a new recording device that helps you capture Facebook Live events without a lot of hassle. I tested the following gear hands-on to find out how each gadget can help with content marketing for a startup. These are my top picks for ease-of-use, high-end features, and game-changing tech. CHECK THEM OUT HERE

IHeart Files for Bankruptcy With Last-Minute Creditor Deal

 

IHeartMedia Inc., the biggest U.S. radio-station owner, filed for bankruptcy with a plan to halve its debt load of more than $20 billion, the legacy of a leveraged buyout that hobbled the company as the digital era spawned new rivals.

IHeart, with about 850 radio stations and 17,000 employees worldwide, filed for Chapter 11 protection on Wednesday in Houston, a move that allows iHeart to keep operating while it tries to cement its turnaround plan. The deal still needs approval from the court and some holdout creditors, and the company could hear again from John Malone’s Liberty Media LLC, which has said it wants a stake in the reorganized media giant.

“Achieving a capital structure that finally matches our impressive operating business will further enhance iHeartMedia’s position as America’s #1 audio company,” Chief Executive Officer Robert Pittman said in a statementRead More

 

5 Advertising Strategies for Entrepreneurs Coping With Facebook’s Revised News Feed | Entrepreneur

 

Facebook’s News Feed is very much a moving target these days. In early January, the company tweaked the News Feed to emphasize posts from friends and family. In practice, that means that users will see fewer organic posts from brands and publishers. More recently, CEO Mark Zuckerberg said that the platform will highlight more local news.

Some have speculated that Facebook’s identity crisis will cause a downward spiral. Business owners might want to consider advertising elsewhere while Facebook figures out what it wants to be. That may be bad news for some. Startups in particular have become adept at using Facebook’s ad-targeting capabilities. But as I’ve been arguing for some time, Facebook is a poor vehicle for advertising messages, especially video. With these latest News Feed changes, ad prices are likely to rise.

If Facebook ads have been a mainstay of your media diet, you might want to ponder how you can take advantage of changes caused by these News Feed tweaks. Here are five ways to do that:

More

Don’t blame it on Facebook: Why mediocre posts will cost you social media followers | Dynamic Business – Small Business Advice – Forums | Dynamic Business Australia

Facebook’s recent changes aren’t the only hit brands will take this year. Changes in socials and customer behaviour means brand pages will begin to hemorrhage audience members if they don’t start to adapt.

The first quarter opens the floodgates for new gym memberships, refreshed wardrobes and of course, the mass clean outs of social media accounts.

These unfriending sprees will see thousands of unfollows not just for old high school friends, but for plenty of brands too. If your socials are sub-par, this should concern you, especially because online engagement with brands is on the decline.

The recent Sensis Social Media Report 2017 found that people who followed a social channel associated with a brand or business fell from 36 per cent to 24 per cent between June 2016 and 2017. The report found the factors most likely to deter people from following a brand include irrelevant or unappealing content, excessive posting and too many blatant sales messages.

It’s no coincidence then, that Facebook announced newsfeeds will gradually show fewer posts from businesses, brands and media, and more from friends, family and groups.

Mark Zuckerberg says “public content- posts from businesses, brands and media- is crowding out the personal moments that lead us to connect more with each other”.

Is your brand bound for the chopping block?

If you’re overwhelming your followers with frequent, mediocre posts, then probably.

More

How to make video succeed under Facebook’s new algorithm | PR Daily

Hey! Where did all your fans go?

If it seems that your organizations’ video views on Facebook have plummeted, you’re not imagining things.

Changes in the social media colossus’s algorithm this year mean your posts won’t automatically show up in people’s news feeds— even if they follow you.

“If your video goes up on a brand page, a company page, it’s just not going to make it into anybody’s newsfeed,” says Shel Holtz of Holtz Communication + Technology. “It doesn’t matter whether people have followed that page. You’ve got to get them to go to your page and engage with it.”

That doesn’t mean you have to give up on the platform with 2.1 billion active users. Video is a central part of reclaiming your fans. Here are tips for getting the most out of it.

More

The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

The Facebook algorithm is constantly evolving in order to provide a better experience for users.

But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends.

The reaction to this update was one of curiosity and worry from brands, publishers, and Facebook Page managers, wondering whether or not their organic reach would once again take a hit, causing them to reach an even smaller percentage of their audience on Facebook.

We were lucky enough to get an inside look at the brand new Facebook algorithm for 2018, directly from an exclusive News Feed webinar for publishers (thanks to Matt Navarra and Ned Berke).

Here’s everything we know about how the Facebook algorithm works and what marketers and brands can do to thrive on Facebook in 2018.

Let’s dive in!

 

https://blog.bufferapp.com/facebook-algorithm

4 Strategies for a Strong Early Marketing Plan

Joining the likes of Facebook, Twitter and Snapchat, Pinterest is adding capability for video advertisements that may give other social media channels a run for their money.

After testing with advertisers for a year, Pinterest decided to follow in the footsteps of Facebook with the autoplay format. But Pinterest is also addressing known issues by allowing advertisers to use metrics from third-party sources such as Moat and Nielsen.

Mobile Marketer reports that this worked: Visa saw a 33 percent gain in its image as an innovator, and Cheetos experienced an increase in purchase intent of more than 50 percent as result of Pinterest’s adaptation.

Pinterest’s decision to jump into the video ad pool illustrates its commitment to an evolving marketing platform. Startups can learn a lot from this approach — not because video advertisements are the end-all, be-all of marketing, but because a strong and pragmatic early marketing plan is essential to company viability and growth.

Read More: https://www.entrepreneur.com/article/299818#

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