After testing with advertisers for a year, Pinterest decided to follow in the footsteps of Facebook with the autoplay format. But Pinterest is also addressing known issues by allowing advertisers to use metrics from third-party sources such as Moat and Nielsen.
Mobile Marketer reports that this worked: Visa saw a 33 percent gain in its image as an innovator, and Cheetos experienced an increase in purchase intent of more than 50 percent as result of Pinterest’s adaptation.
Pinterest’s decision to jump into the video ad pool illustrates its commitment to an evolving marketing platform. Startups can learn a lot from this approach — not because video advertisements are the end-all, be-all of marketing, but because a strong and pragmatic early marketing plan is essential to company viability and growth.
Called “Watch,” the social video platform will offer a slew of original content created in partnership with some familiar publishers from your News Feed, such as ATTN, BuzzFeed’s Tastemade and Condé Nast, among others.
Unlike traditional TV, and similar to Netflix, Watch debuts with a focus on personalization and discovery. A Watchlist, unique for each user, will feature prioritized shows you may like based on the shows you already follow. A Discover tab will surface new programming for you to browse.
Read More at https://socialmediaweek.org/blog/2017/08/facebook-watch/
For Instagram, December has been a busy month, with the image sharing platform introducing several new features designed not only to enhance functionality but also to improve online safety. Perhaps the biggest change is that you can now ‘like’ not only Instagram posts themselves but any comments which have been left on them.
Over the last six years Instagram has become the social media home for beautifully curated photos, but the Facebook-owned app wants to shed some of its perfect image. The company on Tuesday unveiled a new feature, Instagram Stories, that executives are describing as a place to share photos and videos of the things that happen in between life’s big moments.
What the click wheel taught us about listening to music “W ow,” a man said to me recently on the subway, “I haven’t seen one of those things in years.” He gestured toward the scuffed-yet-still-sleek, aluminum-colored rectangle in my hand - a 160GB sixth generation iPod Classic. I blinked for a moment.
“It speaks volumes about the rapid evolution of Universal Music Group that a technology leader of Ty Roberts’s stature is joining our team,” Nash said. “I have followed Ty’s career with great admiration for over two decades and could not be more excited to have him bring his track-record of trailblazing innovation and transformative vision about the power of data to UMG at this critical juncture.”
Starbucks this morning announced the overall of its mobile application, now used by 17 million people, in an effort to create a more personalized experience for its customers. The changes rolled out alongside an overhaul of the company’s popular customer loyalty program, Starbucks Rewards, which is now doling out stars based on dollars spent in stores, rather than how often customers make purchases.