Marketing

Snapchat Launching Self-Serve Ad Platform, New TV-like Content and (Maybe) Spectacles 2.0 | Social Media Today

Snapchat Launching Self-Serve Ad Platform, New TV-like Content and (Maybe) Spectacles 2.0

Snapchat’s parent company Snap Inc. has seeded a flurry of announcements this week, in what may be a pre-emptive push ahead of their first earnings announcement. And there’s a heap of interesting angles for social media marketers – here’s what’s been reported and/or announced, and what it could mean for your business.

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