Social Media

Facebook’s Testing a New ‘Topics to Follow’ Option to Get More Content into Your News Feed | Social Media Today

Facebook’s Testing a New ‘Topics to Follow’ Option to Get More Content into Your News Feed

In a recent session on Facebook’s News Feed algorithm and how it works, News Feed VP Adam Mosseri noted that one of their key areas of focus for News Feed moving forward will be discovery and helping users uncover more relevant information from Pages and people they don’t follow.

Snapchat Launching Self-Serve Ad Platform, New TV-like Content and (Maybe) Spectacles 2.0 | Social Media Today

Snapchat Launching Self-Serve Ad Platform, New TV-like Content and (Maybe) Spectacles 2.0

Snapchat’s parent company Snap Inc. has seeded a flurry of announcements this week, in what may be a pre-emptive push ahead of their first earnings announcement. And there’s a heap of interesting angles for social media marketers – here’s what’s been reported and/or announced, and what it could mean for your business.

How Instagram’s Major New Features Work

How Instagram’s Major New Features Work

For Instagram, December has been a busy month, with the image sharing platform introducing several new features designed not only to enhance functionality but also to improve online safety. Perhaps the biggest change is that you can now ‘like’ not only Instagram posts themselves but any comments which have been left on them.

Instagram Goes After Snapchat With New Feature for Disappearing Photos, Videos

Instagram Goes After Snapchat With New Feature for Disappearing Photos, Videos

Over the last six years Instagram has become the social media home for beautifully curated photos, but the Facebook-owned app wants to shed some of its perfect image. The company on Tuesday unveiled a new feature, Instagram Stories, that executives are describing as a place to share photos and videos of the things that happen in between life’s big moments.

Starbucks rolls out a more personalized mobile app along with a revamped Rewards program | TechCrunch

 

Starbucks rolls out a more personalized mobile app along with a revamped Rewards program

Starbucks this morning announced the overall of its mobile application, now used by 17 million people, in an effort to create a more personalized experience for its customers. The changes rolled out alongside an overhaul of the company’s popular customer loyalty program, Starbucks Rewards, which is now doling out stars based on dollars spent in stores, rather than how often customers make purchases.

Over the last year I have noticed less and less interaction with ads I make in Facebook.  I find more interaction with organic reach and make sure we post more content driven information with a link to buy.  To the point that many times if I want to turn it into an ad it is too wordy and Facebook rejects it.  So I have to build out a different ad post for Facebook to approve. However in doing so I do not see much traffic or clickthroughs.  Therefore have been disappointed in Facebook ads.

Now with the latest change from Facebook coming in January many of those posts we have good traffic with will be sent to less people starting next year.  And I will be expected to do more ads instead. With my results already lacking with Facebook ads, I do not think it will motivate me to encourage my clients to do more Facebook ads.

Here is more news on that front.  I will post more of my strategies  for 2015 in the coming weeks!

 

15 Twitter Hacks That Will Turn You Into a Twitter Ninja

With just days away from Smoky Mountains Songwriter Festival ( @smswf ). Here are some Twitter hacks to have you in back pocket as we talk about Social Media for Songwriters!  Stephanie Orr-Buttrey’s  Session called “Plugging Your Name Not Just Your Song Online”  starts at 12:30 on Friday August 22nd.  Check out the full schedule of workshops and events at  http://smswf.com/2014-smswf-workshop-series-schedule/

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