Facebook’s Answer To YouTube Is A Social Video Platform Called ‘Watch’ – SocialMediaWeek.org

 

Facebook wants to become a destination for exploring video content—and, of course, selling ads there, too.

Facebook, the social network once heralded as a great disruptor of traditional television advertising, has just launched its very own TV product.

Called “Watch,” the social video platform will offer a slew of original content created in partnership with some familiar publishers from your News Feed, such as ATTN, BuzzFeed’s Tastemade and Condé Nast, among others.

Unlike traditional TV, and similar to Netflix, Watch debuts with a focus on personalization and discovery. A Watchlist, unique for each user, will feature prioritized shows you may like based on the shows you already follow. A Discover tab will surface new programming for you to browse.

Read More at https://socialmediaweek.org/blog/2017/08/facebook-watch/

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