How to Rock Facebook Messenger & Chatbots for Social Success – Search Engine Journal

Alexa, why do I need a chatbot?

By the year 2020, we will be having more conversations with bots than our spouse and 80 percent of brands will use chatbots for customer-centric interactions. This includes B2B brands.

Feeling lost? If you have not added a chatbot strategy in your marketing plan, the time is now.

Why Are Chatbots a Big Deal?

By definition, a chatbot is a computer program designed to simulate a conversation with human users, especially over the Internet.

Chatbots allow brands to create intimate connections and stronger relationships with your customers and audience in general.

  • Mercedes Benz uses a chatbot to help schedule tests drives.
  • Sephora lets customers book a makeover.
  • Spry creates briefs for freelancers to streamline its process for initiating on-demand PR project
  • Shine text sends free daily text messages with motivational quotes, positive affirmations, and mindful moments that are so personalized you feel like it’s human.

Shine Text

If you think chatbots are just for big brands, think again.

Large and small organizations are putting bots to work helping engage with customers in real time whether it’s giving directions or even requesting a media interview.

The possibilities are endless and entirely customizable for any brand.

The bigger deal is chatbots are crushing the open rate and click-through rates of email. A typical email open rate is 20 percent compared to an incredible 80-90 percent on Messenger.

We are talking four to five times more effective than email marketing. If you look at email marketing reports on Mailchimp, the CTR is 1-2 percent.

Brands using Messenger are experiencing a whopping 10-20-30 percent CTR according to Mikael Yang, co-founder of ManyChat.

 

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