The Facebook algorithm is constantly evolving in order to provide a better experience for users.
But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends.
The reaction to this update was one of curiosity and worry from brands, publishers, and Facebook Page managers, wondering whether or not their organic reach would once again take a hit, causing them to reach an even smaller percentage of their audience on Facebook.
We were lucky enough to get an inside look at the brand new Facebook algorithm for 2018, directly from an exclusive News Feed webinar for publishers (thanks to Matt Navarra and Ned Berke).
Here’s everything we know about how the Facebook algorithm works and what marketers and brands can do to thrive on Facebook in 2018.
Called “Watch,” the social video platform will offer a slew of original content created in partnership with some familiar publishers from your News Feed, such as ATTN, BuzzFeed’s Tastemade and Condé Nast, among others.
Unlike traditional TV, and similar to Netflix, Watch debuts with a focus on personalization and discovery. A Watchlist, unique for each user, will feature prioritized shows you may like based on the shows you already follow. A Discover tab will surface new programming for you to browse.
Read More at https://socialmediaweek.org/blog/2017/08/facebook-watch/
Over the last year I have noticed less and less interaction with ads I make in Facebook. I find more interaction with organic reach and make sure we post more content driven information with a link to buy. To the point that many times if I want to turn it into an ad it is too wordy and Facebook rejects it. So I have to build out a different ad post for Facebook to approve. However in doing so I do not see much traffic or clickthroughs. Therefore have been disappointed in Facebook ads.
Now with the latest change from Facebook coming in January many of those posts we have good traffic with will be sent to less people starting next year. And I will be expected to do more ads instead. With my results already lacking with Facebook ads, I do not think it will motivate me to encourage my clients to do more Facebook ads.
Here is more news on that front. I will post more of my strategies for 2015 in the coming weeks!
Today Jan Koum, the CEO of WhatsApp — acquired by Facebook last week for $19 billion — delivered another news bomb on top of last week’s milestone: he announced that the messaging giant is finally moving into voice — a move announced at MWC, the conference for mobile carriers that apps like WhatsApp are squarely disrupting.
The move will put WhatsApp — and by default Facebook — more squarely in competition against the likes of KakaoTalk, Line, BBM and other messaging apps that also offer voice services. Today, the co-CEO of KakaoTalk, Sirgoo Lee, noted that in countries like Korea his regional giant is wiping the floor with Facebook: The company has 130 million users in total, with 55 million of them in Korea, surpassing Facebook as the default mobile SMS platform, he noted. But as Koum noted today, it wants to grow its users everywhere, and use voice to do that, “including in Korea.”
“We use the least amount of bandwidth and we use the hell out of it,” he said. “We will focus on simplicity.” Voice will come to Android and iOS first and then following on some Nokia and BlackBerry phones, he added.
Koum today said that WhatsApp to date has 465 million monthly active users and 330 million daily users — an increase of 15 million on the number released just last week when news of the Facebook sale broke. “We couldn’t be more humbled by our growth,” he said. Interestingly, today is the company’s birthday. It was founded on February 24 in 2009. Read More at Techcrunch.com