marketing

Snapchat Launching Self-Serve Ad Platform, New TV-like Content and (Maybe) Spectacles 2.0 | Social Media Today

Snapchat Launching Self-Serve Ad Platform, New TV-like Content and (Maybe) Spectacles 2.0

Snapchat’s parent company Snap Inc. has seeded a flurry of announcements this week, in what may be a pre-emptive push ahead of their first earnings announcement. And there’s a heap of interesting angles for social media marketers – here’s what’s been reported and/or announced, and what it could mean for your business.

Tap the Millenial Market by Using Music as Your Medium – Entrepreneur

Artists have great chances of reaching millennials this summer with festivals and reaching out to brands wanting to tap into this market. Just make sure you bring your swag and product with you to truly captivate this market.

 

 

 

Over the last year I have noticed less and less interaction with ads I make in Facebook.  I find more interaction with organic reach and make sure we post more content driven information with a link to buy.  To the point that many times if I want to turn it into an ad it is too wordy and Facebook rejects it.  So I have to build out a different ad post for Facebook to approve. However in doing so I do not see much traffic or clickthroughs.  Therefore have been disappointed in Facebook ads.

Now with the latest change from Facebook coming in January many of those posts we have good traffic with will be sent to less people starting next year.  And I will be expected to do more ads instead. With my results already lacking with Facebook ads, I do not think it will motivate me to encourage my clients to do more Facebook ads.

Here is more news on that front.  I will post more of my strategies  for 2015 in the coming weeks!

 

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