After testing with advertisers for a year, Pinterest decided to follow in the footsteps of Facebook with the autoplay format. But Pinterest is also addressing known issues by allowing advertisers to use metrics from third-party sources such as Moat and Nielsen.
Mobile Marketer reports that this worked: Visa saw a 33 percent gain in its image as an innovator, and Cheetos experienced an increase in purchase intent of more than 50 percent as result of Pinterest’s adaptation.
Pinterest’s decision to jump into the video ad pool illustrates its commitment to an evolving marketing platform. Startups can learn a lot from this approach — not because video advertisements are the end-all, be-all of marketing, but because a strong and pragmatic early marketing plan is essential to company viability and growth.
You may not be aware, but podcasting has seen a big increase in popularity over the past few years. According to Edison Research, podcast listenership grew 23% between 2015 and 2016, while 21% of all Americans now listen to podcasts on a regular basis.
Snapchat’s parent company Snap Inc. has seeded a flurry of announcements this week, in what may be a pre-emptive push ahead of their first earnings announcement. And there’s a heap of interesting angles for social media marketers – here’s what’s been reported and/or announced, and what it could mean for your business.
Artists have great chances of reaching millennials this summer with festivals and reaching out to brands wanting to tap into this market. Just make sure you bring your swag and product with you to truly captivate this market.
Over the last year I have noticed less and less interaction with ads I make in Facebook. I find more interaction with organic reach and make sure we post more content driven information with a link to buy. To the point that many times if I want to turn it into an ad it is too wordy and Facebook rejects it. So I have to build out a different ad post for Facebook to approve. However in doing so I do not see much traffic or clickthroughs. Therefore have been disappointed in Facebook ads.
Now with the latest change from Facebook coming in January many of those posts we have good traffic with will be sent to less people starting next year. And I will be expected to do more ads instead. With my results already lacking with Facebook ads, I do not think it will motivate me to encourage my clients to do more Facebook ads.
Here is more news on that front. I will post more of my strategies for 2015 in the coming weeks!