Remember the good old days when updating your Snapchat Story was all you had to do to let people know what was happening in your life? You know what? BARELY, tbh. Snapchat Stories were a blast, but it wasn’t long before the battle of the social media platforms intensified and things got ugly.
Snapchat’s parent company Snap Inc. has seeded a flurry of announcements this week, in what may be a pre-emptive push ahead of their first earnings announcement. And there’s a heap of interesting angles for social media marketers – here’s what’s been reported and/or announced, and what it could mean for your business.