social media

How Instagram’s Major New Features Work

How Instagram’s Major New Features Work

For Instagram, December has been a busy month, with the image sharing platform introducing several new features designed not only to enhance functionality but also to improve online safety. Perhaps the biggest change is that you can now ‘like’ not only Instagram posts themselves but any comments which have been left on them.

Over the last year I have noticed less and less interaction with ads I make in Facebook.  I find more interaction with organic reach and make sure we post more content driven information with a link to buy.  To the point that many times if I want to turn it into an ad it is too wordy and Facebook rejects it.  So I have to build out a different ad post for Facebook to approve. However in doing so I do not see much traffic or clickthroughs.  Therefore have been disappointed in Facebook ads.

Now with the latest change from Facebook coming in January many of those posts we have good traffic with will be sent to less people starting next year.  And I will be expected to do more ads instead. With my results already lacking with Facebook ads, I do not think it will motivate me to encourage my clients to do more Facebook ads.

Here is more news on that front.  I will post more of my strategies  for 2015 in the coming weeks!

 

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