Creating content is getting a little easier, mostly thanks to new and technically more advanced gear. Cameras that shoot multiple photos in a row in extreme high-resolution; a new recording device that helps you capture Facebook Live events without a lot of hassle. I tested the following gear hands-on to find out how each gadget can help with content marketing for a startup. These are my top picks for ease-of-use, high-end features, and game-changing tech. CHECK THEM OUT HERE
Over the last year I have noticed less and less interaction with ads I make in Facebook. I find more interaction with organic reach and make sure we post more content driven information with a link to buy. To the point that many times if I want to turn it into an ad it is too wordy and Facebook rejects it. So I have to build out a different ad post for Facebook to approve. However in doing so I do not see much traffic or clickthroughs. Therefore have been disappointed in Facebook ads.
Now with the latest change from Facebook coming in January many of those posts we have good traffic with will be sent to less people starting next year. And I will be expected to do more ads instead. With my results already lacking with Facebook ads, I do not think it will motivate me to encourage my clients to do more Facebook ads.
Here is more news on that front. I will post more of my strategies for 2015 in the coming weeks!