Starbucks rolls out a more personalized mobile app along with a revamped Rewards program | TechCrunch
Here are the tell tell signs of yesteryear, remember when new technology emerged and we didn’t think it would touch physical CD sales, so the industry ignored it till it was too late? We might want to learn this lesson faster…
Nielsen Entertainment analyst Dave Bakula chalked up the declines in downloads mostly to “a shift in the way consumers are consuming music,” noting that total streams on services such as Spotify and Pandora Media Inc. were up 46% for the year to date, compared with the same period last year. Streaming services now account for nearly one-third of the revenue from recorded music in the U.S., according to the RIAA.
There was note of big albums coming in the next few weeks that might change the percentage a bit, but this is no surprise as we give music away to draw attention and the music streaming services are getting cheaper. (Spotify dropped prices with family plan).
Artist need to keep the eye on the ball and remember your live ticket sales, merchandise as well as your overall brand need much attention to keep revenue streams flowing.
Watching more services popping up for you to decipher what you are listening to in any environment. This iOS and Android app currently supports over 20 services, including Spotify, Rdio, Deezer, iTunes, YouTube, and SoundCloud. We find this a great opportunity to reach out to your fans no matter what service they drawn to. Something worth keeping your eyes and ears on!
iTunes may be the largest sales portal for digital music (legitimate that is) However with mobile devices diversifying and apps growing on non apple devices your new radio station might be an app that drives your sales.
Now with Amazon in the streaming game you will want to ramp up your Amazon specials and placement. It might not be iTunes but it HUGE Prime subscription service will have new eyeballs and ears on your artists catalog. Check out all the details and call us if you want ideas how to jump on the bandwagon.
You can now buy T-shirts, records, and other merchandise from your favorite artists within music-streaming service Spotify.
Ask us how you can get started using this service and how we can manage it for you.