Starbucks rolls out a more personalized mobile app along with a revamped Rewards program | TechCrunch

 

Starbucks rolls out a more personalized mobile app along with a revamped Rewards program

Starbucks this morning announced the overall of its mobile application, now used by 17 million people, in an effort to create a more personalized experience for its customers. The changes rolled out alongside an overhaul of the company’s popular customer loyalty program, Starbucks Rewards, which is now doling out stars based on dollars spent in stores, rather than how often customers make purchases.