Streaming now accounts for 80% of music business revenue, according to Mitch Glazier, Chairman, and CEO of RIAA.

Streaming now accounts for 80% of music business revenue, according to Mitch Glazier, Chairman, and CEO of RIAA.

The headline out of RIAA’s latest data on the music ecosystem is clear (and to anyone who’s ever had to separate teenagers and their earbuds, no great surprise) — the streaming economy continues to accelerate, strengthen, and mature. Everywhere you look, our industry’s embrace of new technologies approaches, and platforms is paying off for artists, fans, and everyone who loves great music.

Music revenues grew 18%, to $5.4 billion in the first half of 2019. Paid streaming services added more than 1 million new subscriptions a month, taking us past 60 million total paid subscriptions. Thanks to that breakneck growth, plus continued modest drops in digital downloads and new physical sales, streaming now generates 80% of music business revenues and has fundamentally reshaped how fans find, share, and listen to the songs and artists they love.

Read the whole story: https://medium.com/@RIAA/a-tech-forward-music-business-fuels-streaming-boom-572fbbc4bc71

The Record Industry Gave Everything Away to Spotify. Could It Change Its Mind? | RollingStone.com

The Record Industry Gave Everything Away to Spotify. Could It Change Its Mind? | RollingStone.com

What would happen if the major music services operated more like Netflix – offering not every artist you can think of, but bidding among themselves for the biggest ones?  

More Than Three-Fourths of US Internet Users Are Now Streaming Music, Says Study | Billboard.com

As for which streaming services are getting use, YouTube leads with a 30% share of weekly music listening, according to the study, followed by Spotify at 24% and Pandora at 17%. Apple and Amazon’s music services each account for 6%. Even though those both have seen strong subscriber growth, MusicWatch found Spotify listeners spend much more time on the platform, driving its higher share of listenership.

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Courtesy of MusicWatch

More than three-fourths of the American internet-using population over the age of 13 is now streaming music. That’s according to MusicWatch’s audiocensus Q2 2019 report on U.S. music consumption and listening habits, shared exclusively with Billboard in advance of its publication.

MusicWatch calculated 183 million Americans over the age of 13, or 77% of the U.S. internet-using population, are now streaming. That marks a 14% increase since the same time last year. Of those users, the report estimates 125 million are using paid music streaming subscription services. And while only 68 million of those subscription streamers are personally paying, that represents a 21% increase from 56 million just six months prior.

Read the whole article at Billboard.com
Facebook Campaign Budget Optimization: What Marketers Need to Know | Social Media Examiner

Facebook Campaign Budget Optimization: What Marketers Need to Know | Social Media Examiner

Facebook Campaign Budget Optimization Will Be the Only Option for Advertisers

Facebook recently made an announcement that CBO will be rolled out in September 2019 for advertisers with a 100% CBO adoption. This means that if all of your campaigns in the 56 days prior to the change have been set up using CBO, you won’t be able to turn it off and go back to setting budget at the Ad Set level.

In February 2020, the change will be rolled out to remaining advertisers who haven’t fully adopted CBO yet.

Pro Tip: Right now, don’t use CBO for all of your campaigns. If you do, your account will be locked into using the feature. Continue experimenting with CBO, but keep using ad set budgets until the full release in February 2020. More on why later in the article.

Conclusion

Facebook Campaign Budget Optimization (CBO) is going to be the default and only option to create campaigns on Facebook (beginning in February 2020). This is a big change that will disrupt all advertisers, so now is the time to get ahead and test this feature before the full change is implemented.

Read the whole article at Social Media Examiner
How to Use Facebook Premiere: What Marketers Need to Know

How to Use Facebook Premiere: What Marketers Need to Know

Have you started using Facebook Premiere? A Great tool to gather the “LIVE” traffic with a pre-recorded video! 

 

Read the whole article at SocialMediaExaminer.com


What Is Facebook Premiere?

Facebook Premiere is a feature that allows you to upload and schedule pre-recorded videos to broadcast live on your Facebook page. You can take advantage of all of the benefits you get with a Facebook Live video, but with a pre-recorded video instead.

After you schedule a premiere, a post is published immediately to your page. The post will include a Get Reminder button that viewers can click to receive a notification prior to the broadcast. Anyone who subscribes will receive a notification about 20 minutes before your premiere begins.

Facebook Premiere example, showing future premiere

Three minutes before the broadcast, they’ll get another notification that they can join the broadcast lobby, where they can like, share, and comment in real time before the video debuts. A clock that counts down to the broadcast also appears in the post.

How to Set Up and Schedule a Facebook Premiere for Your Page

When you schedule a premiere, it must be at least 10 minutes prior to the time of your broadcast. You can schedule airings up to 7 days in advance, and you can schedule more than one premiere for the same time. Facebook also allows you to swap one premiere video for another after you’ve scheduled it (up to 15 minutes before your broadcast), so it gives you some flexibility for last-minute changes.

How to Adapt to Facebook Algorithm Changes

How to Adapt to Facebook Algorithm Changes

Conclusions on Facebook Algorithm Changes

Facebook algorithm changes will never stop. That much seems clear. If we take that as our starting point, here are some things that marketers can trust through past, ongoing, and future changes:

  • Don’t expect a Facebook algorithm change – at least not one announced publicly – that deprioritizes content from friends in favor of content from your store. Period. The trends is always in the direction of friends and family, and away from brands. So assume that the News Feed algorithm will never be as nice to you as it is today.
  • If there’s a silver lining, it’s this: Facebook is making changes to keep users more engaged. Engaged users are more likely to engage with ads. Your ads. It’s not like Facebook is becoming a charity. There will still be ads, and if these Facebook algorithm changes have their intended effect, those ads will be seen by users who enjoying themselves and open to seeing your ads.
  • Facebook algorithm changes are a good reminder that Facebook is not the be all end all of advertising. Facebook is sexy. The user base is ginormous, the Business Manager UX is nice (mostly), there is a proven record of brands gaining traction and driving sales via Facebook. At some point, though, these Facebook algorithm changes might test your patience. And when that happens, remember that Instagram, AdWords, and our old friend SEO will be waiting with open arms.

How to Rock Facebook Messenger & Chatbots for Social Success – Search Engine Journal

Alexa, why do I need a chatbot?

By the year 2020, we will be having more conversations with bots than our spouse and 80 percent of brands will use chatbots for customer-centric interactions. This includes B2B brands.

Feeling lost? If you have not added a chatbot strategy in your marketing plan, the time is now.

Why Are Chatbots a Big Deal?

By definition, a chatbot is a computer program designed to simulate a conversation with human users, especially over the Internet.

Chatbots allow brands to create intimate connections and stronger relationships with your customers and audience in general.

  • Mercedes Benz uses a chatbot to help schedule tests drives.
  • Sephora lets customers book a makeover.
  • Spry creates briefs for freelancers to streamline its process for initiating on-demand PR project
  • Shine text sends free daily text messages with motivational quotes, positive affirmations, and mindful moments that are so personalized you feel like it’s human.

Shine Text

If you think chatbots are just for big brands, think again.

Large and small organizations are putting bots to work helping engage with customers in real time whether it’s giving directions or even requesting a media interview.

The possibilities are endless and entirely customizable for any brand.

The bigger deal is chatbots are crushing the open rate and click-through rates of email. A typical email open rate is 20 percent compared to an incredible 80-90 percent on Messenger.

We are talking four to five times more effective than email marketing. If you look at email marketing reports on Mailchimp, the CTR is 1-2 percent.

Brands using Messenger are experiencing a whopping 10-20-30 percent CTR according to Mikael Yang, co-founder of ManyChat.

 

READ MORE from Search Engine Journal

6 Trendy Gadgets to Help You Create Digital Content for Social Media the Right Way

Creating content is getting a little easier, mostly thanks to new and technically more advanced gear. Cameras that shoot multiple photos in a row in extreme high-resolution; a new recording device that helps you capture Facebook Live events without a lot of hassle. I tested the following gear hands-on to find out how each gadget can help with content marketing for a startup. These are my top picks for ease-of-use, high-end features, and game-changing tech. CHECK THEM OUT HERE

IHeart Files for Bankruptcy With Last-Minute Creditor Deal

 

IHeartMedia Inc., the biggest U.S. radio-station owner, filed for bankruptcy with a plan to halve its debt load of more than $20 billion, the legacy of a leveraged buyout that hobbled the company as the digital era spawned new rivals.

IHeart, with about 850 radio stations and 17,000 employees worldwide, filed for Chapter 11 protection on Wednesday in Houston, a move that allows iHeart to keep operating while it tries to cement its turnaround plan. The deal still needs approval from the court and some holdout creditors, and the company could hear again from John Malone’s Liberty Media LLC, which has said it wants a stake in the reorganized media giant.

“Achieving a capital structure that finally matches our impressive operating business will further enhance iHeartMedia’s position as America’s #1 audio company,” Chief Executive Officer Robert Pittman said in a statementRead More

 

5 Advertising Strategies for Entrepreneurs Coping With Facebook’s Revised News Feed | Entrepreneur

 

Facebook’s News Feed is very much a moving target these days. In early January, the company tweaked the News Feed to emphasize posts from friends and family. In practice, that means that users will see fewer organic posts from brands and publishers. More recently, CEO Mark Zuckerberg said that the platform will highlight more local news.

Some have speculated that Facebook’s identity crisis will cause a downward spiral. Business owners might want to consider advertising elsewhere while Facebook figures out what it wants to be. That may be bad news for some. Startups in particular have become adept at using Facebook’s ad-targeting capabilities. But as I’ve been arguing for some time, Facebook is a poor vehicle for advertising messages, especially video. With these latest News Feed changes, ad prices are likely to rise.

If Facebook ads have been a mainstay of your media diet, you might want to ponder how you can take advantage of changes caused by these News Feed tweaks. Here are five ways to do that:

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