About Stephanie Orr-Buttrey


Founder of CountryWired Inc in 1994. Recording Industry Degree from MTSU. Lives in Tennessee with her husband and daughter.

Posts by Stephanie Orr-Buttrey:

How To Use TikTok For Musicians | Music Industry How To

How To Use TikTok For Musicians | Music Industry How To

TikTok is one of the newest and most interesting social media apps on the market. Despite the fact that it has been download over 800 million times worldwide, it’s not yet a household name.

Basically, the app allows people to upload clips of up to 15 seconds. kind of like Vine. It includes AR filters and editing tools that teens are familiar with from apps like Snapchat and Instagram.

It’s traditionally hard to make any money on short-form video, but TikTok has found a business model capitalizing on something people were already doing – lip-sync videos.

TikTok came up with a more sustainable solution to this- the music that users make videos with is licensed from the music studios/labels that have partnered with the company, recognizing that it only increases the profile of music.

Some artists have already turned to TikTok as a way to promote their new song. And labels have started recruiting TikTok stars, just as they did with Vine Stars.

Read the whole article at the Source: https://www.musicindustryhowto.com/how-to-use-tik-tok-for-musicians/

R.E.M.’s Michael Stipe Decides He Wants to Make Money, Skips Spotify, Apple Music, Other Streaming Services on His New Single | Digital Music News

R.E.M.’s Michael Stipe Decides He Wants to Make Money, Skips Spotify, Apple Music, Other Streaming Services on His New Single | Digital Music News

Michael Stipe’s “Your Capricious Soul” is available exclusively on Stipe’s website for a suggested $0.77.

After a long creative hiatus, Michael Stipe has released his first song since R.E.M. broke up in 2011. The new single, “Your Capricious Soul,” is currently available only at Stipe’s website, MichaelStipe.com.

Stipe has been playing the song at recent concerts, and it costs $0.77 (or a donation of your choice) to download it, with all proceeds going to the climate activist group Extinction Rebellion. Eventually, at some unnamed time, listeners will further be able to stream the song on popular music streaming services as well — just not yet.

It’s unclear how much money the download will generate, though the amount will easily eclipse streaming services.  On platforms like Spotify and Apple Music, the song would probably generate a pittance for Stipe and his charitable cause.  Even worse, streaming platforms don’t directly account for song listens, instead apportioning royalties based on complex formulas involving millions of songs, users, subscription fees, and advertiser totals.

Additionally, Stipe released a music video accompanying the song, which was directed by Sam Taylor-Johnson and was included in the price of the song. Also included in the price is the following:

  • A lyric document written by Stipe
  • A print-ready poster
  • An animated flipbook

It’s worth noting that platforms like Spotify don’t (or can’t) offer extras alongside streams.  The closest example of this type of bundle from a major platform would be the iTunes Store, which is now practically dead.

Read the whole article at Digital Music News


Why the Best Singer Does Not (Always) Sing the Pop Hit

Why the Best Singer Does Not (Always) Sing the Pop Hit

If you’ve seen this video (below), then you may have asked yourself the same thing my friend asked: “Why didn’t Sarah sing it?!” To briefly sum it up, a songwriting team consisting of Sarah Aarons and a couple of producers made a great-sounding demo for a song they just wrote called “The Middle,” in an attempt to get it cut by a famous Artist. The video details the process and struggle in trying to find the right singer for the song. Fifteen different famous singers sent in their demos (auditions) to “win” the song. Every time the producers received another singer’s demo, they felt more discouraged. Zedd recalled:

Read the whole article at Digital Music News


Streaming now accounts for 80% of music business revenue, according to Mitch Glazier, Chairman, and CEO of RIAA.

Streaming now accounts for 80% of music business revenue, according to Mitch Glazier, Chairman, and CEO of RIAA.

The headline out of RIAA’s latest data on the music ecosystem is clear (and to anyone who’s ever had to separate teenagers and their earbuds, no great surprise) — the streaming economy continues to accelerate, strengthen, and mature. Everywhere you look, our industry’s embrace of new technologies approaches, and platforms is paying off for artists, fans, and everyone who loves great music.

Music revenues grew 18%, to $5.4 billion in the first half of 2019. Paid streaming services added more than 1 million new subscriptions a month, taking us past 60 million total paid subscriptions. Thanks to that breakneck growth, plus continued modest drops in digital downloads and new physical sales, streaming now generates 80% of music business revenues and has fundamentally reshaped how fans find, share, and listen to the songs and artists they love.

Read the whole story: https://medium.com/@RIAA/a-tech-forward-music-business-fuels-streaming-boom-572fbbc4bc71

The Record Industry Gave Everything Away to Spotify. Could It Change Its Mind? | RollingStone.com

The Record Industry Gave Everything Away to Spotify. Could It Change Its Mind? | RollingStone.com

What would happen if the major music services operated more like Netflix – offering not every artist you can think of, but bidding among themselves for the biggest ones?  

More Than Three-Fourths of US Internet Users Are Now Streaming Music, Says Study | Billboard.com

As for which streaming services are getting use, YouTube leads with a 30% share of weekly music listening, according to the study, followed by Spotify at 24% and Pandora at 17%. Apple and Amazon’s music services each account for 6%. Even though those both have seen strong subscriber growth, MusicWatch found Spotify listeners spend much more time on the platform, driving its higher share of listenership.

do not reuse
Courtesy of MusicWatch

More than three-fourths of the American internet-using population over the age of 13 is now streaming music. That’s according to MusicWatch’s audiocensus Q2 2019 report on U.S. music consumption and listening habits, shared exclusively with Billboard in advance of its publication.

MusicWatch calculated 183 million Americans over the age of 13, or 77% of the U.S. internet-using population, are now streaming. That marks a 14% increase since the same time last year. Of those users, the report estimates 125 million are using paid music streaming subscription services. And while only 68 million of those subscription streamers are personally paying, that represents a 21% increase from 56 million just six months prior.

Read the whole article at Billboard.com
Facebook Campaign Budget Optimization: What Marketers Need to Know | Social Media Examiner

Facebook Campaign Budget Optimization: What Marketers Need to Know | Social Media Examiner

Facebook Campaign Budget Optimization Will Be the Only Option for Advertisers

Facebook recently made an announcement that CBO will be rolled out in September 2019 for advertisers with a 100% CBO adoption. This means that if all of your campaigns in the 56 days prior to the change have been set up using CBO, you won’t be able to turn it off and go back to setting budget at the Ad Set level.

In February 2020, the change will be rolled out to remaining advertisers who haven’t fully adopted CBO yet.

Pro Tip: Right now, don’t use CBO for all of your campaigns. If you do, your account will be locked into using the feature. Continue experimenting with CBO, but keep using ad set budgets until the full release in February 2020. More on why later in the article.


Facebook Campaign Budget Optimization (CBO) is going to be the default and only option to create campaigns on Facebook (beginning in February 2020). This is a big change that will disrupt all advertisers, so now is the time to get ahead and test this feature before the full change is implemented.

Read the whole article at Social Media Examiner
How to Use Facebook Premiere: What Marketers Need to Know

How to Use Facebook Premiere: What Marketers Need to Know

Have you started using Facebook Premiere? A Great tool to gather the “LIVE” traffic with a pre-recorded video! 


Read the whole article at SocialMediaExaminer.com

What Is Facebook Premiere?

Facebook Premiere is a feature that allows you to upload and schedule pre-recorded videos to broadcast live on your Facebook page. You can take advantage of all of the benefits you get with a Facebook Live video, but with a pre-recorded video instead.

After you schedule a premiere, a post is published immediately to your page. The post will include a Get Reminder button that viewers can click to receive a notification prior to the broadcast. Anyone who subscribes will receive a notification about 20 minutes before your premiere begins.

Facebook Premiere example, showing future premiere

Three minutes before the broadcast, they’ll get another notification that they can join the broadcast lobby, where they can like, share, and comment in real time before the video debuts. A clock that counts down to the broadcast also appears in the post.

How to Set Up and Schedule a Facebook Premiere for Your Page

When you schedule a premiere, it must be at least 10 minutes prior to the time of your broadcast. You can schedule airings up to 7 days in advance, and you can schedule more than one premiere for the same time. Facebook also allows you to swap one premiere video for another after you’ve scheduled it (up to 15 minutes before your broadcast), so it gives you some flexibility for last-minute changes.

How to Adapt to Facebook Algorithm Changes

How to Adapt to Facebook Algorithm Changes

Conclusions on Facebook Algorithm Changes

Facebook algorithm changes will never stop. That much seems clear. If we take that as our starting point, here are some things that marketers can trust through past, ongoing, and future changes:

  • Don’t expect a Facebook algorithm change – at least not one announced publicly – that deprioritizes content from friends in favor of content from your store. Period. The trends is always in the direction of friends and family, and away from brands. So assume that the News Feed algorithm will never be as nice to you as it is today.
  • If there’s a silver lining, it’s this: Facebook is making changes to keep users more engaged. Engaged users are more likely to engage with ads. Your ads. It’s not like Facebook is becoming a charity. There will still be ads, and if these Facebook algorithm changes have their intended effect, those ads will be seen by users who enjoying themselves and open to seeing your ads.
  • Facebook algorithm changes are a good reminder that Facebook is not the be all end all of advertising. Facebook is sexy. The user base is ginormous, the Business Manager UX is nice (mostly), there is a proven record of brands gaining traction and driving sales via Facebook. At some point, though, these Facebook algorithm changes might test your patience. And when that happens, remember that Instagram, AdWords, and our old friend SEO will be waiting with open arms.

How to Rock Facebook Messenger & Chatbots for Social Success – Search Engine Journal

Alexa, why do I need a chatbot?

By the year 2020, we will be having more conversations with bots than our spouse and 80 percent of brands will use chatbots for customer-centric interactions. This includes B2B brands.

Feeling lost? If you have not added a chatbot strategy in your marketing plan, the time is now.

Why Are Chatbots a Big Deal?

By definition, a chatbot is a computer program designed to simulate a conversation with human users, especially over the Internet.

Chatbots allow brands to create intimate connections and stronger relationships with your customers and audience in general.

  • Mercedes Benz uses a chatbot to help schedule tests drives.
  • Sephora lets customers book a makeover.
  • Spry creates briefs for freelancers to streamline its process for initiating on-demand PR project
  • Shine text sends free daily text messages with motivational quotes, positive affirmations, and mindful moments that are so personalized you feel like it’s human.

Shine Text

If you think chatbots are just for big brands, think again.

Large and small organizations are putting bots to work helping engage with customers in real time whether it’s giving directions or even requesting a media interview.

The possibilities are endless and entirely customizable for any brand.

The bigger deal is chatbots are crushing the open rate and click-through rates of email. A typical email open rate is 20 percent compared to an incredible 80-90 percent on Messenger.

We are talking four to five times more effective than email marketing. If you look at email marketing reports on Mailchimp, the CTR is 1-2 percent.

Brands using Messenger are experiencing a whopping 10-20-30 percent CTR according to Mikael Yang, co-founder of ManyChat.


READ MORE from Search Engine Journal

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