About Stephanie Orr-Buttrey

http://www.CountryWired.com

Founder of CountryWired Inc in 1994. Recording Industry Degree from MTSU. Lives in Tennessee with her husband and daughter.

Posts by Stephanie Orr-Buttrey:

Don’t blame it on Facebook: Why mediocre posts will cost you social media followers | Dynamic Business – Small Business Advice – Forums | Dynamic Business Australia

Facebook’s recent changes aren’t the only hit brands will take this year. Changes in socials and customer behaviour means brand pages will begin to hemorrhage audience members if they don’t start to adapt.

The first quarter opens the floodgates for new gym memberships, refreshed wardrobes and of course, the mass clean outs of social media accounts.

These unfriending sprees will see thousands of unfollows not just for old high school friends, but for plenty of brands too. If your socials are sub-par, this should concern you, especially because online engagement with brands is on the decline.

The recent Sensis Social Media Report 2017 found that people who followed a social channel associated with a brand or business fell from 36 per cent to 24 per cent between June 2016 and 2017. The report found the factors most likely to deter people from following a brand include irrelevant or unappealing content, excessive posting and too many blatant sales messages.

It’s no coincidence then, that Facebook announced newsfeeds will gradually show fewer posts from businesses, brands and media, and more from friends, family and groups.

Mark Zuckerberg says “public content- posts from businesses, brands and media- is crowding out the personal moments that lead us to connect more with each other”.

Is your brand bound for the chopping block?

If you’re overwhelming your followers with frequent, mediocre posts, then probably.

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How to make video succeed under Facebook’s new algorithm | PR Daily

Hey! Where did all your fans go?

If it seems that your organizations’ video views on Facebook have plummeted, you’re not imagining things.

Changes in the social media colossus’s algorithm this year mean your posts won’t automatically show up in people’s news feeds— even if they follow you.

“If your video goes up on a brand page, a company page, it’s just not going to make it into anybody’s newsfeed,” says Shel Holtz of Holtz Communication + Technology. “It doesn’t matter whether people have followed that page. You’ve got to get them to go to your page and engage with it.”

That doesn’t mean you have to give up on the platform with 2.1 billion active users. Video is a central part of reclaiming your fans. Here are tips for getting the most out of it.

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The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

The Facebook algorithm is constantly evolving in order to provide a better experience for users.

But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends.

The reaction to this update was one of curiosity and worry from brands, publishers, and Facebook Page managers, wondering whether or not their organic reach would once again take a hit, causing them to reach an even smaller percentage of their audience on Facebook.

We were lucky enough to get an inside look at the brand new Facebook algorithm for 2018, directly from an exclusive News Feed webinar for publishers (thanks to Matt Navarra and Ned Berke).

Here’s everything we know about how the Facebook algorithm works and what marketers and brands can do to thrive on Facebook in 2018.

Let’s dive in!

 

https://blog.bufferapp.com/facebook-algorithm

4 Strategies for a Strong Early Marketing Plan

Joining the likes of Facebook, Twitter and Snapchat, Pinterest is adding capability for video advertisements that may give other social media channels a run for their money.

After testing with advertisers for a year, Pinterest decided to follow in the footsteps of Facebook with the autoplay format. But Pinterest is also addressing known issues by allowing advertisers to use metrics from third-party sources such as Moat and Nielsen.

Mobile Marketer reports that this worked: Visa saw a 33 percent gain in its image as an innovator, and Cheetos experienced an increase in purchase intent of more than 50 percent as result of Pinterest’s adaptation.

Pinterest’s decision to jump into the video ad pool illustrates its commitment to an evolving marketing platform. Startups can learn a lot from this approach — not because video advertisements are the end-all, be-all of marketing, but because a strong and pragmatic early marketing plan is essential to company viability and growth.

Read More: https://www.entrepreneur.com/article/299818#

Facebook’s Answer To YouTube Is A Social Video Platform Called ‘Watch’ – SocialMediaWeek.org

 

Facebook wants to become a destination for exploring video content—and, of course, selling ads there, too.

Facebook, the social network once heralded as a great disruptor of traditional television advertising, has just launched its very own TV product.

Called “Watch,” the social video platform will offer a slew of original content created in partnership with some familiar publishers from your News Feed, such as ATTN, BuzzFeed’s Tastemade and Condé Nast, among others.

Unlike traditional TV, and similar to Netflix, Watch debuts with a focus on personalization and discovery. A Watchlist, unique for each user, will feature prioritized shows you may like based on the shows you already follow. A Discover tab will surface new programming for you to browse.

Read More at https://socialmediaweek.org/blog/2017/08/facebook-watch/

How Instagram’s Major New Features Work

How Instagram’s Major New Features Work

For Instagram, December has been a busy month, with the image sharing platform introducing several new features designed not only to enhance functionality but also to improve online safety. Perhaps the biggest change is that you can now ‘like’ not only Instagram posts themselves but any comments which have been left on them.

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