TikTok is one of the newest and most interesting social media apps on the market. Despite the fact that it has been download over 800 million times worldwide, it’s not yet a household name.
Basically, the app allows people to upload clips of up to 15 seconds. kind of like Vine. It includes AR filters and editing tools that teens are familiar with from apps like Snapchat and Instagram.
It’s traditionally hard to make any money on short-form video, but TikTok has found a business model capitalizing on something people were already doing – lip-sync videos.
TikTok came up with a more sustainable solution to this- the music that users make videos with is licensed from the music studios/labels that have partnered with the company, recognizing that it only increases the profile of music.
Some artists have already turned to TikTok as a way to promote their new song. And labels have started recruiting TikTok stars, just as they did with Vine Stars.
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