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Facebook Campaign Budget Optimization: What Marketers Need to Know | Social Media Examiner

Facebook Campaign Budget Optimization: What Marketers Need to Know | Social Media Examiner

Facebook Campaign Budget Optimization Will Be the Only Option for Advertisers

Facebook recently made an announcement that CBO will be rolled out in September 2019 for advertisers with a 100% CBO adoption. This means that if all of your campaigns in the 56 days prior to the change have been set up using CBO, you won’t be able to turn it off and go back to setting budget at the Ad Set level.

In February 2020, the change will be rolled out to remaining advertisers who haven’t fully adopted CBO yet.

Pro Tip: Right now, don’t use CBO for all of your campaigns. If you do, your account will be locked into using the feature. Continue experimenting with CBO, but keep using ad set budgets until the full release in February 2020. More on why later in the article.

Conclusion

Facebook Campaign Budget Optimization (CBO) is going to be the default and only option to create campaigns on Facebook (beginning in February 2020). This is a big change that will disrupt all advertisers, so now is the time to get ahead and test this feature before the full change is implemented.

Read the whole article at Social Media Examiner

Facebook’s Answer To YouTube Is A Social Video Platform Called ‘Watch’ – SocialMediaWeek.org

 

Facebook wants to become a destination for exploring video content—and, of course, selling ads there, too.

Facebook, the social network once heralded as a great disruptor of traditional television advertising, has just launched its very own TV product.

Called “Watch,” the social video platform will offer a slew of original content created in partnership with some familiar publishers from your News Feed, such as ATTN, BuzzFeed’s Tastemade and Condé Nast, among others.

Unlike traditional TV, and similar to Netflix, Watch debuts with a focus on personalization and discovery. A Watchlist, unique for each user, will feature prioritized shows you may like based on the shows you already follow. A Discover tab will surface new programming for you to browse.

Read More at https://socialmediaweek.org/blog/2017/08/facebook-watch/

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