How to Use Facebook Premiere: What Marketers Need to Know

How to Use Facebook Premiere: What Marketers Need to Know

Have you started using Facebook Premiere? A Great tool to gather the “LIVE” traffic with a pre-recorded video! 

 

Read the whole article at SocialMediaExaminer.com


What Is Facebook Premiere?

Facebook Premiere is a feature that allows you to upload and schedule pre-recorded videos to broadcast live on your Facebook page. You can take advantage of all of the benefits you get with a Facebook Live video, but with a pre-recorded video instead.

After you schedule a premiere, a post is published immediately to your page. The post will include a Get Reminder button that viewers can click to receive a notification prior to the broadcast. Anyone who subscribes will receive a notification about 20 minutes before your premiere begins.

Facebook Premiere example, showing future premiere

Three minutes before the broadcast, they’ll get another notification that they can join the broadcast lobby, where they can like, share, and comment in real time before the video debuts. A clock that counts down to the broadcast also appears in the post.

How to Set Up and Schedule a Facebook Premiere for Your Page

When you schedule a premiere, it must be at least 10 minutes prior to the time of your broadcast. You can schedule airings up to 7 days in advance, and you can schedule more than one premiere for the same time. Facebook also allows you to swap one premiere video for another after you’ve scheduled it (up to 15 minutes before your broadcast), so it gives you some flexibility for last-minute changes.

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