pandora

More Than Three-Fourths of US Internet Users Are Now Streaming Music, Says Study | Billboard.com

As for which streaming services are getting use, YouTube leads with a 30% share of weekly music listening, according to the study, followed by Spotify at 24% and Pandora at 17%. Apple and Amazon’s music services each account for 6%. Even though those both have seen strong subscriber growth, MusicWatch found Spotify listeners spend much more time on the platform, driving its higher share of listenership.

do not reuse
Courtesy of MusicWatch

More than three-fourths of the American internet-using population over the age of 13 is now streaming music. That’s according to MusicWatch’s audiocensus Q2 2019 report on U.S. music consumption and listening habits, shared exclusively with Billboard in advance of its publication.

MusicWatch calculated 183 million Americans over the age of 13, or 77% of the U.S. internet-using population, are now streaming. That marks a 14% increase since the same time last year. Of those users, the report estimates 125 million are using paid music streaming subscription services. And while only 68 million of those subscription streamers are personally paying, that represents a 21% increase from 56 million just six months prior.

Read the whole article at Billboard.com

BF AI451A_ITUNE_9U_20141024173305

Here are the tell tell signs of yesteryear, remember when new technology emerged and we didn’t think it would touch physical CD sales, so the industry ignored it till it was too late? We might want to learn this lesson faster…

Nielsen Entertainment analyst Dave Bakula chalked up the declines in downloads mostly to “a shift in the way consumers are consuming music,” noting that total streams on services such as Spotify and Pandora Media Inc. were up 46% for the year to date, compared with the same period last year. Streaming services now account for nearly one-third of the revenue from recorded music in the U.S., according to the RIAA.

There was note of big albums coming in the next few weeks that might change the percentage a bit, but this is no surprise as we give music away to draw attention and the music streaming services are getting cheaper. (Spotify dropped prices with family plan).

Artist need to keep the eye on the ball and remember your live ticket sales, merchandise as well as your overall brand need much attention to keep revenue streams flowing.

 

Back to Top