Why the Best Singer Does Not (Always) Sing the Pop Hit

If you’ve seen this video (below), then you may have asked yourself the same thing my friend asked: “Why didn’t Sarah sing it?!” To briefly sum it up, a songwriting team consisting of Sarah Aarons and a couple of producers made a great-sounding demo for a song they just wrote called “The Middle,” in an attempt to get it cut by a famous Artist. The video details the process and struggle in trying to find the right singer for the song. Fifteen different famous singers sent in their demos (auditions) to “win” the song. Every time the producers received another singer’s demo, they felt more discouraged. Zedd recalled:

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