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More Than Three-Fourths of US Internet Users Are Now Streaming Music, Says Study | Billboard.com

As for which streaming services are getting use, YouTube leads with a 30% share of weekly music listening, according to the study, followed by Spotify at 24% and Pandora at 17%. Apple and Amazon’s music services each account for 6%. Even though those both have seen strong subscriber growth, MusicWatch found Spotify listeners spend much more time on the platform, driving its higher share of listenership.

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Courtesy of MusicWatch

More than three-fourths of the American internet-using population over the age of 13 is now streaming music. That’s according to MusicWatch’s audiocensus Q2 2019 report on U.S. music consumption and listening habits, shared exclusively with Billboard in advance of its publication.

MusicWatch calculated 183 million Americans over the age of 13, or 77% of the U.S. internet-using population, are now streaming. That marks a 14% increase since the same time last year. Of those users, the report estimates 125 million are using paid music streaming subscription services. And while only 68 million of those subscription streamers are personally paying, that represents a 21% increase from 56 million just six months prior.

Read the whole article at Billboard.com

Facebook’s Answer To YouTube Is A Social Video Platform Called ‘Watch’ – SocialMediaWeek.org

 

Facebook wants to become a destination for exploring video content—and, of course, selling ads there, too.

Facebook, the social network once heralded as a great disruptor of traditional television advertising, has just launched its very own TV product.

Called “Watch,” the social video platform will offer a slew of original content created in partnership with some familiar publishers from your News Feed, such as ATTN, BuzzFeed’s Tastemade and Condé Nast, among others.

Unlike traditional TV, and similar to Netflix, Watch debuts with a focus on personalization and discovery. A Watchlist, unique for each user, will feature prioritized shows you may like based on the shows you already follow. A Discover tab will surface new programming for you to browse.

Read More at https://socialmediaweek.org/blog/2017/08/facebook-watch/

SOUNDWAVE FOCUSES ON GROUP MESSAGING AND PLAYLISTS IN BID TO BECOME MUSIC’S WATER COOLER

Watching more services popping up for you to decipher what you are listening to in any environment. This iOS and Android app currently supports over 20 services, including Spotify, Rdio, Deezer, iTunes, YouTube, and SoundCloud. We find this a great opportunity to reach out to your fans no matter what service they drawn to.   Something worth keeping your eyes and ears on!

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